Flipping Neighbors
When opening new dealerships, the competition loves placing them right next to our locations. Maybe it’s because they want our clients, or maybe it’s because they see themselves reflected in us. So we took advantage of it—and got reflected in them.
PROJECT: FLIPPING NEIGHBORS
CLIENT: VOLKSWAGEN
PRODUCT: GOLF
AGENCY: DDB
DGC: JOSÉ MARÍA ROCA DE VIÑALS
CREATIVE DIRECTORS: OLAF CUADRAS, CARLOS WEIL, DANIEL RODRÍGUEZ, CARLA PAPIOL, HÉCTOR JURADO
AWARDS:
EL SOL 2026 — ORO EXTERIOR
EL SOL 2026 — PLATA EXTERIOR
EL SOL 2026 — ORO ACTIVACIÓN